Globalization and rapid technological development, with all their dimensions,\ninfluence the change of the strategic orientations of companies in a way that\nthey seek to ensure their continued existence and accelerated development by\nan in-depth cooperation with other organizations, which, if the four conditions\nexplained are met, can have the characteristics of a strategic partnership.\nThe general objective of a business or equity strategic partnership is to\nachieve synergy on the basis of integrated, combined and tailored in-depth\ncollaboration, thus an additional joint effect that an individual company\nwould not be able to achieve on its own, while the concrete objectives in each\nindividual alliance and for each participant may be very different. Such an\nin-depth cooperation also occurs in cases where one of the participating\ncompanies is facing severe difficulty, both during the crisis prevention and\ncrisis management periods. However, in these cases, due to the extremely increased\nrisks, some methods of forming alliances are much more common\nand useful, while others, whose impact on joint crisis management would be\ntoo small, are typical only for the alliances between successful companies.
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